How Marketing Channels Are Tracked

Rent IQ records a marketing channel for every tour. These records build the Tours by Marketing Channel report in your leasing analytics, which shows how many tours came from each channel along with their attendance and lease rates. This guide covers where a tour's channel comes from and how to keep it accurate.

A tour's marketing channel can be recorded in three places. On the public booking form, Rent IQ captures it automatically from the booking link and the site the guest came from, and the guest can also choose how they heard about the property from a dropdown. When an agent books a tour in Rent IQ, they select the channel from that same dropdown. It can also be set or updated in the tour notes modal.