Email Lists

Email Lists

A Waitlist for Every Property

Rent IQ's Email Lists feature gives every property a waitlist. Prospective renters who want an unavailable unit type can join the waitlist, and Rent IQ can automatically email them when that unit type becomes available. It is included with the Rent IQ subscription.

Subscribers

Build Your List

Every building has its own waitlist so you can stay connected with prospects waiting for an unavailable unit type

  • Prospects join from a link on your website, listings, or signage, or from the tour form
  • View subscribers by unit type and budget
  • See each person's marketing channel and email activity
Subscribers table showing each contact's unit type, budget, marketing channel, signup date, and email activity

Performance

Compare Email Performance

Every email campaign shows recipients, open rate, and click rate

  • Open a sent email campaign to see which links were clicked
  • Tours booked from each email campaign show in Analytics
Email campaigns table showing each campaign's date, recipients, open rate, and click rate

Automation

Email Automations

When a unit type becomes available or drops in price, Rent IQ can be set up to automatically email the people on the waitlist who match those conditions

  • Write the email once, and Rent IQ fills in the unit type and starting rent
  • Emails are sent during leasing hours
Automation settings with the properties it is on for, an email template, and a preview of the new availability email

Campaigns

Send Email Campaigns

Write emails to the whole waitlist, or only the people who chose certain unit types and budgets

  • Automatically fill in each person's name and the property name
  • Add a Book a Tour button once tours open
  • Send it now, schedule it, or send yourself a test first
Email campaign editor with recipient conditions for unit types and budgets, the email body, a preview, and send options

Demand

Track Renter Demand

See demand by unit type, budget, and marketing channel. During pre-leasing, use it to set pricing and see which unit types are most in demand.

Heatmap showing the number of waitlist subscribers for each unit type and budget range

Tour Form

Keep Prospects When a Unit Type Is Unavailable

Prospects who want a unit type with no availability can join the waitlist from the tour form

  1. 1

    The prospect opens the tour form.

    Book A Tour form with fields for tour date, time, contact details, and unit type
  2. 2

    Unit types with no availability offer a "join the waitlist" option.

    Unit type dropdown showing a starting rent for the studio and a join the waitlist option for other unit types
  3. 3

    Clicking one of these unit types opens the waitlist prompt.

    Join the Waitlist prompt saying no 2 bedroom units are available, with Join Waitlist and No Thanks buttons
  4. 4

    Clicking "Join Waitlist" opens the waitlist form with the unit type selected.

    Join the Waitlist form with contact fields, the 2 bedroom unit type selected, and a budget field

Ready to Improve Your Leasing Results?

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