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Case Study: A leading northwest property management company
sought ActionLogic’s advice about possibly using the Internet to
help them meet new business challenges and marketing goals. The
company had a limited budget and needed a strong online strategy to
increase occupancy rates, streamline business processes, and turn
marketing dollars into results. ActionLogic satisfied this need with
Rent IQ — a combination of power, impact design, custom applications
and managed services.
Client Goals
· Leverage and Reinforce Brand Image
The client’s corporate Rent IQ website became the market branding
center focus. The design was professional and elegant, yet included
information rich features that were functional and user friendly.
The “look” was extended to individual property sites for continuity
and credibility.
· Powerful and Easy Property Search
The Rent IQ property search tool, EasySearch, was built into the
corporate website giving online rental seekers the power to find and
view apartments in their city of interest – or search by any other
feature important to them.
· Web Presence for Every Property
EasySearch also makes every property website directly accessible
from the corporate site – a huge improvement to directing online
seekers to rental referral websites that display competitor listings
and advertisements. Each property has its own property descriptions,
photos, floor plan images, logos, amenities, mapping directions,
etc., all accessible through EasySearch – online seekers never leave
the company’s website!
· Independent Website Addresses for Properties
In addition to each property website being accessible through
EasySearch, broad Internet exposure for properties was needed so
that properties would be found by online seekers using any one of
the popular search engines, or through typing in the unique web
address (www.yourproperty.com) in a browser. Rent IQ accommodates
these “independent” requirements.
· Easy Updating of Property Information
Normally, having such a comprehensive web presence would mean a
massive amount of online content to manage…and high costs. Rent IQ’s
powerful back-end administrative interface turns updating from
drudgery to a simple and easy task, saving hours of time. The
traditional hassles of maintaining content online such as html and
formatting issues, complex graphic design, uploading of images and
other tasks are eliminated.
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