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Case Study: A leading northwest property management company sought ActionLogic’s advice about possibly using the Internet to help them meet new business challenges and marketing goals. The company had a limited budget and needed a strong online strategy to increase occupancy rates, streamline business processes, and turn marketing dollars into results. ActionLogic satisfied this need with Rent IQ — a combination of power, impact design, custom applications and managed services.

Client Goals

· Leverage and Reinforce Brand Image
The client’s corporate Rent IQ website became the market branding center focus. The design was professional and elegant, yet included information rich features that were functional and user friendly. The “look” was extended to individual property sites for continuity and credibility.

· Powerful and Easy Property Search
The Rent IQ property search tool, EasySearch, was built into the corporate website giving online rental seekers the power to find and view apartments in their city of interest – or search by any other feature important to them.

· Web Presence for Every Property
EasySearch also makes every property website directly accessible from the corporate site – a huge improvement to directing online seekers to rental referral websites that display competitor listings and advertisements. Each property has its own property descriptions, photos, floor plan images, logos, amenities, mapping directions, etc., all accessible through EasySearch – online seekers never leave the company’s website!

· Independent Website Addresses for Properties
In addition to each property website being accessible through EasySearch, broad Internet exposure for properties was needed so that properties would be found by online seekers using any one of the popular search engines, or through typing in the unique web address (www.yourproperty.com) in a browser. Rent IQ accommodates these “independent” requirements.

· Easy Updating of Property Information
Normally, having such a comprehensive web presence would mean a massive amount of online content to manage…and high costs. Rent IQ’s powerful back-end administrative interface turns updating from drudgery to a simple and easy task, saving hours of time. The traditional hassles of maintaining content online such as html and formatting issues, complex graphic design, uploading of images and other tasks are eliminated.
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